Have you
ever been reprimanded for following someone too closely? Have you ever been served
with a restraining order? Well then I have good news! Because of the internet’s
ability to lull people into a false sense of security, causing them to report
all of their personal details on a public forum, you can use these skills to
find employment.
A lot of job-hunting
enthusiasts will give you all kinds of information about how to set yourself apart
using your cover letter and resume. They also give you a general overview of
how to network, but don’t really get into the nitty-gritty of how to do it. The
current job market is …terrible, and any advertised job you apply for is going
to be riddled with competition. Unless you have been in the industry for years,
have won some kind of award or have like a third arm or something, it’s going
to be difficult to stand out… unless you have an “in” (a contact who is aware
of your talents and your job situation). The more “in’s” you have, the better. A
lot of jobs won’t be advertised, because they’ll be given to people with “in’s.”
First: Find A Company You Want To
Work For
Start
following these companies on every social media account they have. Engage with
them. Their websites will also name their executives and employees, who will
most likely also have social media accounts. You need to follow these people
too. Passively begin to engage with them. Retweet, Like, Share, etc. relevant
industry material, current events or general information. (You should already
be doing this…we’ve discussed this already).
This part is
important. Don’t be creepy! Do not comment on pictures of their vacation (where
they’re wearing bathing suits) or on things their mom may have posted on their
wall. If you have difficulty with this…maybe just skip Facebook altogether.
Through
these accounts you’re using your online presence to let them get to know you. You’re
also getting to know them. They’re going to tell you things like:
- · What committees they are on
- · What charity/networking events they go to.
- · What events they are hosting, sponsoring or just attending.
You need to
go to those and meet them in person.
If they’re
sponsoring an event, you can go, network and take pictures of yourself there.
Use your social networks to tell them what an awesome time you had and post
pics of you there on your networks. Blog about it! Companies will eat this
attention up.
Once you’ve
spent some time doing this, find a tasteful way to tell them you’re looking for
work. This at least puts you on their radar. They can let you know if something
comes up. Also, when you apply for an advertised job, you can let the people
you’ve been in contact with know you’ve applied.
If you were
successful, and they like you, they can give you tips and keep you abreast of
the status of the competition. They can also favor you over other candidates,
because they are familiar with you. This is your “in” and you did it using
social networking…which is something your body needs anyway.
Hi, thanks for posting this.
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