Make Recruiters Work for You

There are many misconceptions about recruiters and what they do. Some people see them as magical, job-finding elves, who are going to solve all their problems. Others see them as the bottom feeders of the HR world, who will staff any position for a buck. Regardless of your opinion…we have all the jobs. You need to learn how to make us work for you.

Understand There Are Different Types of Recruiters

Internal Recruiters – These people work directly for the company you could be working for. They often have direct access to the hiring manager and are probably the most well versed in the position requirements and the corporate culture. They likely also work in other areas of HR, which means if you’re hired, they will have to work with you. If they determine you are unpleasant at any point during the recruitment process, they will have to think very hard about whether you will be submitted to the hiring manager or end up in the “not qualified” pile.

A Recruiter From an Agency – Depending on the Agency’s relationship with the company, they could have any level of knowledge about the position and the company. A good recruiter will do their research and be very knowledgeable about both of these things. Some companies have no interest in engaging in the recruitment process, they will outsource it to an agency, and provide very little information. Regardless of how skilled a recruiter is, they may not be able to answer your specific technical questions about a position, but they are still the gatekeeper between you and the hiring manager… so play nice. Also, the quality of the candidates they put forward are a direct reflection of how effective they are at recruiting. They’re depending on you to be impressive to make them look good. When you suck, it’s embarrassing for everyone. Don’t take your interactions with these people lightly… because they’re not.

How to Talk to Recruiters

You already know that when you apply to a job ad, you should tailor your resume to that position. You sift through the ad and the company website and make sure you fit with that company and that position. Many people are very good at this, but when they don’t have those tools to guide them, they flop.

Think about how recruiting works. Clients contact agencies, who specialize in recruiting, to make sure they choose the right candidate. Recruiters talk to a million people per day. You need to make an impression with your skills and experience and your personality in order to stay out of the Applicant Tracking System “Black Hole.” To do this, you need to make sure that several key messages stick in the recruiters mind:

·        Your area of expertise

We understand that being unemployed is difficult, but you’re not doing yourself any favours by telling us you can do anything… because you can’t. When we staff a position, we want to have a perfect fit between the employee and the employer… We’re not interested in finding you something to tide you over until the next position comes along. 

·        Your marketable skills and relevant work experience

What job would you be perfect for? Which skills make you perfect for that position, and what relevant, real-world examples can you tell me about where you exhibited those skills? These are the most important things to have recruiters remember. Terrible recruiters may not actively ask you for these specific tidbits of information, so you may need to work them into the conversation on your own.

·        Your name (or personality… or both)

There is something about you that’s memorable. Find out what it is. For some people it’s their work experience, personality or even just your laugh.  You can go as far as to develop a tagline for yourself that helps the recruiter remember who you are.

Keep Your Leads Warm

Job hunting is just selling yourself. Keep in touch with them the same way you would a sales lead. Any recruiter could have an opportunity for you at any time. Connect with them on LinkedIn. Congratulate them on new positions (especially if it’s with another recruiting agency), and find reasons to engage with them on a regular basis.

When the jobs come in, you need to be already known to the people handing them out and they need to know you well. Before speaking with a recruiter, picture this scenario…

A new position has come in. Several recruiters are sitting around a table discussing the qualifications. The lead recruiter asks “does anyone have any candidates for this position?” If you were successful in your interaction with the recruiter, they automatically say your name in this meeting without having to consult the applicant tracking system. 

Personal Marketing: The New Job Search

If you’ve been unemployed recently, you’ll notice that the job hunt has changed drastically from what it used to be. You used to submit applications to job postings, sit home and wait for someone to call you for an interview. People don’t do this anymore. We’re still in a recession and unemployment rates are still high. Because of this, it’s likely that someone more qualified than you had applied to these open competitions anyway. If you’re sitting home waiting for the standard process to work, you’re going to be sitting there for a long time.

I've spoken at length about how to use social media to network and get yourself noticed outside the traditional channels. In addition to doing this, you need something about you that stands out from the other candidates, and then you need to effectively convey that to potential employers. You basically need a personal marketing plan.

1. Describe Your Dream Job

First you need to identify what you want to be doing.

• What are the skills someone doing that job needs to have?
• What are that person’s daily tasks?
• What behavioural competencies are required for this position?
• What type of experience does that person need?
• What does this person’s career path look like?

You should be able to answer most of these questions before even starting to think about applying. Then you need to identify the gaps between you and the ideal candidate for this position. Before applying for this position, you may need to upgrade some skills or gain some experience. Don’t sit there defeated saying “I can’t get experience because no one will hire me.” There are internship opportunities or not-for-profits, and small businesses who would gladly accept a volunteer to do whatever it is you do. Then when you introduce yourself, you can replace the word “unemployed bum” with “freelancer” or “professional consultant” even if you’re not getting paid.

2. Identify Your Key Differentiators

• What is unique about you?
• Why do you stand out from the other candidates?
• Do you have accomplishments that other candidates may not have (i.e. awards, publications, relevant memberships, etc.)?

Get to know your own personality. Ask some friends how they would describe you. You need recruiters to look at your resume and online profiles, and really feel like they know you. Unless you’re just a miserable person… then hide your personality at all costs.

3. Build Your Brand

Once you’ve done this, you need to be able to describe yourself as the ideal candidate. Seamlessly link your description of yourself to the description of the ideal candidate. When you introduce yourself to people, they will often ask what you do. You need a brief description of yourself that highlights your key differentiators. You should also tailor it to your audience. There may be more than one career path to your ideal job, or more than one job that interests you. Know your audience, and make sure you’re telling them what they want to hear from you. Companies wouldn’t use the same marketing collateral across all clients. They tailor it to highlight the products or services most valued by different target markets. You should do the same for your target companies.  

4. Execute

Once you’ve created the outline of your candidate brand, update all of your social networking sites well as your resume, business card, etc. to reflect this brand. Then you can start to develop an application process. Much like a sales process, you’re going to be generating leads and identifying the most effective methods of reaching out to those companies, that is consistent with your personal brand. I have an entire series of “How To” posts about using social networking for the job hunt called “Dude Where’s My Job?” Take a look back through for more tips on interacting with these companies online.

Sitting at home, filling out applications and applying to open ads is old-school. That job search model is not productive in this type of economy, so why would you sit home and do the same thing over and over again with no results? Stand out and be productive.

Why Recruiting is as Awful as Dating

Here’s a neat little tidbit about recruiters. They’re real life people and everyday is full of disappointment. E-recruiting, much like E-dating, has many success stories. You’ve probably met a lot of happy couples who met online, but for every happy couple, there are 10 horror stories of people showing up 10 years older or 50 pounds heavier than their picture. The sad part about recruiting is that you don’t get to date the winners for very long. You give them to the hiring manager and then you have to start all over again.

A little insight into the process

First the recruiter crafts their profile:

I like long walks on the beach, Reggae music and I love to cook. I’m looking for someone with 5 years’ experience in marketing, experience with popular software with excellent attention to detail and willing to work in a remote location.

…then we sit back and laugh, knowing that person probably doesn’t exist, especially in the remote region the hiring manager needs them in. This is basically the equivalent of asking for someone with a six-figure income who is ok with the fact that you’re a single parent of five. If you ever see someone in a restaurant writing on a laptop, swirling a glass of brandy and laughing maniacally like a Disney villain, but crying at the same time...that’s a recruiter having a normal day.

Speed Dating Round

Recruiters schedule entire days of interviews just to meet the people, make sure the person matches the profile and isn’t a complete douchebag. You need to get through the first date to get to the second date with the hiring manager.

Step 1 – Make sure you can back up what’s written on your resume.

You were chosen to be interviewed because of several things you wrote on your resume. We’re going to ask you about them to make sure you did them. Be prepared to elaborate on specific projects.

Step 2 – Know yourself really well.

You are going to be asked to give an overview of your work history as well as what you’re passionate about. Print off your resume and make notes if you have to. Just be prepared to talk about this. It sounds like a given, but a lot of people fail here.

Step 3 – Be Charming

I interviewed a woman who had her own tagline. She told me she was “a small town girl with a big city attitude.” I never forgot her name as a result. Just like people don’t forget a good date, they certainly don’t forget a bad date.

Fact: Sometimes the HR guy won’t know all of the intricacies of the app development position you applied for.

Fact: They will be completely aware of the condescending attitude you have towards them.

Here is a list of things that will not get you to a second date

·      Name dropping: Tell me on your resume what companies you worked for, don’t spend a significant amount of time asking me if I know so and so. I’m not impressed by the fact that you worked for Donald Trump unless you can effectively tell me what you did for him.

·      Questioning my questions: If I ask you to elaborate on something, don’t ask me why I want to know that or how is that relevant to this position unless the question makes you uncomfortable for some reason. Often recruiters will want to know about all of your skills (even the ones that don’t pertain to the position you applied for). They can contact you for other positions, unless you were uncooperative.

·      A Shi**y Tone: Be intelligent, but don’t get smart. You would be surprised at how many professionals, after they realize they’re talking to a lowly recruiter, develop a smarmy attitude. Newsflash! In order to be hired, HR still needs to want to work with you.

I actually had an interview where the applicant told me to go to his website, because I could stand to learn a little about the field I was recruiting for…resume deleted.

Don’t be a douchebag. We share all of our notes with the manager.

Example: John Smith, 10 years of marketing experience, excellent portfolio, possibly overqualified for the position. Complete ass. If you hire him, I’m quitting.

Bottom Line: Most successful organizations are looking for someone who is a cultural fit. Being an attractive candidate does not give you carte blanche to be an ass. Getting through the first round is not a difficult task. Know your resume, be confident and courteous and welcome to date #2. 

Dude Where’s My Job? Episode 5 – The Interview

Congratulations on getting your foot in the door. Now all you have to do is spend a short amount of time with your potential employer and not screw up.

Step 1 – Suit-Up!

There is a lot of advice available on what to wear for an interview. They tell you everything from what colour or brand of suit to wear to how to knot your tie. Most of this information is bull.

Fact: A Windsor Knot does not make you look more confident. It makes you look like you’re wearing a tie with a Windsor Knot.

The best advice I’ve heard is “dress like you already work there.” Find out what the other employees are wearing and dress accordingly. If the company has a laid-back dress code and all of the executives wear jeans and blazers, following suit could make them feel as though you already belong there. It’s also possible that they will expect you to be a little more polished at the interview and count the jeans as a strike against you. (I bet you thought I was going to give you real advice for a second, huh?)

Ladies… It doesn’t matter how big or small they are. You still MUST cover them up. Even the women in the room are staring at them…fail!

Most advice will tell you to wear something conservative with neutral colors. This is your safest bet, as the employer will focus more on what you have to say than your appearance. However, a friend of mine landed a sales position with a Fortune 500 company after showing up to the interview with purple streaks in her hair. The employer thought it showed she had spunk (I’m sure she said a couple things in the interview to lead them to believe that as well).

Step 2 – Do a Little Homework

Learn about the company you are interviewing for. Get a little history and a general working knowledge of what they do. Focus specifically on the position you have applied for. They will want to know why you are the perfect fit for that position. You want to demonstrate a thorough knowledge of the industry you work in, while being as specific to the position as possible. Let’s pretend you’re applying to a government position. Learn about the branch, it's function, and be able to talk a little about the legislation they would use most often.

The job ad will have listed both technical skills and behavioural competencies. Be prepared to talk about your past experience/current proficiency with these technical skills.  

Example:  Must be proficient with Microsoft Excel

“In my last position, I was required to create and maintain a database of all employee vacation and sick time in an excel spreadsheet that calculated monthly totals and averages. I also took an Operations Management course where I learned to solve complex mathematical functions using Excel’s Solver function.”

Human Resources is going through a phase where everyone thinks Behavioural Event Interview Questions are pretty much the best thing ever. To prepare for these types of questions look at all of the competencies listed in the job ad and think of examples of times when you exhibited those competencies.

Step 3 - Stay Positive

Keep the tone on the positive side. Don't bash old bosses or companies. Keep your answers positive too. If someone asks you how you respond to change in the workplace, they are most likely looking for someone who would respond positively to change. Your answer should not include the fact that you are able to adapt, but don't like to (It sounds like common sense, but you'd be surprised).

Step 4 – Don’t Not Prepare

Yeah it’s a double negative….no I don’t care!

If you received any communication prior to the interview, read it carefully and follow any instructions. Failure to do so will result in the recruiter raising one eyebrow and bein all “are you serious?” It will enrage them to a point that will make them want you to fail miserably.

Step 5 – Don’t Stress

Sure your entire future could be decided by this one short meeting, but don’t worry about it. It’s the interviewer’s job to make you feel comfortable, and help you explain how you qualify for the position. When you’re not comfortable, it makes the rest of the room uncomfortable. This makes the interview awkward for everyone. You don’t want the recruiter to be glad the interview is over.